Games like 12 minutes12/17/2023 I’m pretty sure this is actually a big part of the success of the game. Japanese audiences also loved Vampire Survivors, so I figured they would be good to target as well. Checking the F2P section on Steam (which is where the 10MTD Prologue would be) I noticed a lot of Chinese games. I chose an anime artstyle for the characters because I wanted to cater to Asian audiences more. Traffic from that tag fell off quickly, but it helped put me very far up on some tags like “web-platform” and “roguelike” which was the bulk of my itch traffic later on. This ended up helping as the “horror” tag page was one of the biggest sources of traffic in the first hour or two on itch. I chose a somewhat “horror” theme, because I noticed horror does very well on itch. My philosophy designing this is that I think there is an audience that wants a game that has depth in mechanics but with short, casual play sessions. I honestly disliked the Vampire Survivors auto-shoot gameplay, so the decision to make it more active was mostly because of my personal preference. But 20 Minutes Till Dawn has a number of design differences the most important of which is that the player does not auto fire and you must reload your gun. The design of 20 Minutes Till Dawn is definitely inspired by Vampire Survivors: Top Down, hoards of enemies, experience is gained by collecting gems, every experience level leads to an upgrade the player selects, rogue-lite perma-death. He read my blog on the success of Vampire Survivors and decided to make his own version. So he took a break and made a short side project to release a game quickly to get some experience. He was years into development on an RPG Tactics game called Spiritlink Tactics but was feeling a bit burnt out on it. He had no real game dev experience other than a few Unity school projects in college. He majored in Computer Science in college and worked as a programmer before working on his games. The developer behind the game is Flanne who lives on the East Coast of the United States. Publisher: Self (but Erabit is doing Chinese publishing for them).Wishlists Converted to sales 36 hours: 42,319.Gross earnings after 4 days: $538,035 (pre Steam cut).Gross earnings after 36 hours: $329,025.58 (pre Steam cut).Wishlist per follower ratio at launch: 24.5.Day 20 Minutes Till Dawn Launched: June 8th, 2022.Day Coming Soon Page Launched: April 23, 2022. Get the Prologue into New & Trending and keep it up. Enter into festivals (Roguelike Festival).Get feedback from friendly sites and forums like itch.io and the r/playmygame subreddit.Pick a popular genre that is in the zeitgeist.Take a break from your long-in-development Tactical RPG.Here is the TLDR for how to have a hit like 20 Minutes Till Dawn This is an excellent test case on how a game can go from 0 to 100,000 very quickly. It seems like to be popular you already have to be popular. Many people who are just starting out wonder, how do you possibly get any success when you have 0 following, 0 dollars. I will be pointing out the critical moments that really blew this game up so you can understand how to get visibility on your own projects. In today’s blog I am going to deconstruct the dizzying success of 20 Minutes Till Dawn and the free prologue 10 Minutes Till dawn. Not only that, he did this after just 2 months of marketing and development. This is the story of a developer who turned a simple side project into a game that earned more than half-a-million dollars in less than a week.
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